Sarah Leann Cox
[email protected]
Education: Ball State University, Muncie, Indiana
Degree: Bachelor of Science
Major: Public Relations; Journalism Department
Minor: Travel and Tourism; Geography Department
City of Westminster College, London, United Kingdom
Study Abroad Program, 2010
Career Related Experience:
Behavior Analysis Center for Autism, Fishers, Ind. March 2013-present
Director of Marketing
· Plan, organize and work events catered toward BACA’s growth and exposure
· Produce news releases, design ads, manage sponsorships and provide media opportunities
· Build and maintain relationships with potential families
Yelp Indy, Indianapolis, Ind. June 2012-present
Brand Ambassador
· Create media buzz and spark interest with Yelp at events and festivals in the community
· Increase membership by signing people up for “The Weekly Yelp”
· Provide opportunities for locals to become involved in events
Luminis Books, Carmel, Ind. October 2012-July 2014
Marketing Director
· Identified and contacted key independent bookstores to target with book copies
· Worked with Luminis authors to identify book groups
· Assisted in maintaining Luminis social media presence and identified networking opportunities
Behavior Analysis Center for Autism, Fishers, Ind. December 2011-March 2013
ABA Therapist
· Networked with various media sources in the Fishers, Carmel and Indianapolis area to gain coverage for the “After Hours” program. “The Current” of Fishers picked up the story and BACA gained print media coverage.
· Designed promotional material to advertise the center’s “After Hours” program
· Provided behavioral therapy to adolescents with autism in individual and group settings
Avista PR, Mooresville, N.C. June 2012-October 2012
Consultant
· Converted case studies into press releases
· Created media lists for pitching efforts
· Researched accounts for upcoming projects
Hamilton County Convention and Visitors Bureau, Carmel, Ind. June 2010-October 2010
Public Relations Intern
· Compiled a list of events in the area and created an event calendar
· Interviewed artists of Hamilton County
· Wrote blog posts about the artists for the Nickel Plate Arts Trail website
NORTH Magazine, Fishers, Ind. June 2010-August 2010
Marketing/Advertising Intern
· Delivered magazine issues to businesses in Carmel, Fishers and Geist
· Met with business owners to discuss group effort ad material
· Wrote formal letters to business owners to collect material for ads
· Updated the magazine’s Facebook and Twitter sites
Special Skills and Qualifications:
· Knowledge of AP Style
· Proficient in Microsoft Office Suite including Word and Excel
· Comfortable in unfamiliar surroundings and adapt well
· Strong in writing, editing and communication
· Experience with InDesign, Photoshop and DrawPlus design software
References Upon Request